The Standard Print to Showcase Short-Form Film Block at San Diego Latino Film Festival

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For Immediate Release:

SAN DIEGO (March 16, 2015) – Calling all art house fanatics and independent theatergoers! The Standard Print, a San Diego-based nonprofit online art house cinema, is teaming up with the San Diego Latino Film Festival (SDLFF) to present a curated block of short films on Saturday, March 21 and Sunday, March 22 at Media Arts Center San Diego’s Digital Gym.

The event will showcase six short films with a panel discussion following the 90-minute screening. The short films can be viewed for free in The Standard Print online cinema, but there is something to be gained from viewing this unique set of short films en masse that one can’t experience from the comfort of home.

“As a filmmaker, there’s a sense that every film should be shown on the big screen,” said Mauricio Chernovetzky, co-founder and Program Director at The Standard Print. “The online medium is great because of the access it provides, but you’re getting an unparalleled experience when you bring people together to watch film.”

“We’re thrilled to be bringing this hand-curated Latino film block to the big screen,” said Gina Von der Kret, co-founder and Executive Director at The Standard Print. “We hope to introduce some new faces to the short film medium and inspire folks to check out additional short films online.”

There’s an incredible diversity of approaches within this particular set of films, though they’re all tied together under the Latino film umbrella. Each short will give viewers something different – from a movie that highlights social injustice and draws from magical realism, a film essay about immigrant labor in the San Joaquin Valley, a meditation on a broken heart, to an odd but beautiful impressionistic film. The cultural perspectives are diverse as well – with filmmakers from Brazil to Spain and everywhere in between.

This two-day exhibition comes at the tail end of the 22nd annual Sand Diego Latino Film Festival, an 11-day juried film/video exhibition of work by and about Latino artists and the Latino genre. It hosts guest filmmaker appearances, workshops, live music, art exhibitions and gala celebrations. This year’s festival runs from March 12-22.

The Standard Print short film block is open to the public and will be held from 4:30-6:30pm, followed by additional San Diego Latino Film Festival programming. Filmgoers can support the arts by purchasing tickets, which cost $11.50 for general admission, $8.50 for Digital Gym members, at

Viewers are encouraged to tweet about the event using the San Diego Latino Film Festival official hashtag: #SDLFF2015. For more information, please visit The Standard Print on Facebook or view films in the collection at

About The Standard Print:

The Standard Print is a nonprofit online art house cinema with the mission to present and archive high-quality short-form cinematic works by emerging filmmakers. The films in the digital collection adhere to a unified standard and offer authenticity of purpose, engagement with cinematic discourse, and an inspired and culturally relevant glimpse into the world they capture or create. The organization’s goal is to encourage young filmmakers to experiment and boldly pursue their cinematic visions while providing new audiences with access to this art form.

For more details and to view high-quality short films online for free, please visit

About Media Arts Center San Diego (MACSD)

MACSD’s Programming Philosophy is based on the organization’s founding vision: to challenge the historical exclusion of under-represented communities from the media arts field, and distorted images of these communities by mainstream media. The organization’s annual San Diego Latino Film Festival introduces audiences to contemporary U.S.-Latino and Latin American cinema that is otherwise unavailable. Showcases for Gay and Lesbian films and filmmakers, Jewish-Latino filmmakers, women filmmakers, a youth media showcase and others address film artists and audiences that are often marginalized. Educational, creative and production oriented programs reach underserved youth, and residents while providing MACSD with opportunities for community-based collaborations and the ability to fulfill our mission.


Media Contact:

Julia McCann, Owner/Publicist
McCann-Clark Public Relations
(401) 465-3089

The Standard Print Contact:

Mauricio Chernovetzky, Co-founder and Program Director
The Standard Print
(619) 851-4245 

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